Our kaupapa / what we’re about

 We believe in mahi that matters. We use our experience to create work that has a positive impact on people, the planet and communities.  

Our name Social Good represents our work in social media and our commitment to good kaupapa. We believe that our work shouldn’t harm the planet, and that our super social media powers should always help people. So, any work we do must do good for our people or our planet. Or both 🌏💚

We commit to growing good through gifting our time, knowledge and pūtea to organisations helping people or papatūānuku.

We are digital communicators, specialists in marketing, social media, brand, digital training and communications. Strategic, system-wide thinking is what we do best. Social Good uses digital channels, data, insights and knowledge to make the best decisions for you and your business. 

We believe in building capability within your teams. We love creating simple, sustainable systems to achieve what you need and then training your people to deliver.  

Here’s some of what we can do and if we can’t do it, we can connect you with someone who can. 


Create concepts, strategy and delivery of digital content. Includes images and short video. Community management. 



Training and workshops tailored to your team’s needs. Examples: Digital content that gets results, Social media for behaviour change, Social media basics/intermediate/advanced.


Cross channel strategy, approach and delivery. Includes: media, social media, crisis communications. 


We’ll write key messages, web content and social media posts that reach your audience. 


1-1 mentoring and training on digital communications, social media, management. This is a good option for developing staff and building capability within your team.  


Experienced speaker on specialist topics like social media, crisis communications and behaviour change marketing. 

picture of katie brown



Raukawa, Ngāti Whātua

A digital native and strategic communicator specialising in social media and digital channels. Problem solver, innovator and creator.

My experience has always been in digital channels with my career starting at Trade Me. I’ve worked for a web design agency creating websites and apps, then at ACC created NZ Government’s first full-service social media team. I’m particularly proud to have led the complete rewrite of ACC’s website, going from 10,000 pages to around 1,200 highly visited pages. In my time at ACC, I led the delivery of over 300 behaviour-change campaigns on digital channels. Since creating my own consulting and contracting business, I’ve worked with:

Ministry of Health, Ministry for the Environment, Ministry of Justice, Haines Attract, Habit, NIWA, Massey University, Hutt City Council, Porirua City Council, Rugby New Zealand, Te Ora – Māori Health Practitioners, Whāriki Maori Business Network, Oranga Tamariki, Internet NZ, Our Energy, Te Papa Venues and many more. 

I am a Facebook Community Trainer for New Zealand. 

Most recently, I led the digital communications for the All of Government response to COVID-19 for New Zealand. 

I believe in the power of digital communication for good. I’m an advocate from ethical marketing and my approach to marketing and communications always starts with the audience.

P: +64 21 945 935

picture of katie brown



A deep thinker specialising in bespoke brand and marketing strategy.

As a seeker of social change and believer of cause, I am a true advocate for Social Marketing that is designed to create a significant social impact – ideas and strategies that are human-centered by design and balanced with hearts and smarts.

My career over the last decade has been leading and launching global brands & projects across Southern Africa, New Zealand, and Australia. Some of my key impact projects included the alleviation of malnutrition amongst infants in South Africa, Botswana, Lesotho, Namibia, Swaziland and Mozambique; Iron Fortification in Infant Cereal to help reduce Anaemia globally; and Cooking Education programmes at schools across New Zealand and Australia to endorse healthier food choices.

I then pursued more projects with purpose which led me to Oranga Tamariki – Ministry for Children, working on social media and digital strategy, with a focus on brand positioning and communication. Most recently, I led social media for the COVID-19 Vaccine & Immunisation Programme at the Ministry of Health.

I believe the world needs more ideas that make a meaningful social difference and that creative strategy and problem solving can create this change, because good business is the business of doing good.


P: +64 21 231 5497