Kia ngākaupai te tipu te rea i te ao matihiko | Growing goodness in digital spaces.

Ko wai mātou | Who we are

A proudly Māori-owned business, Social Good exists to use digital channels for good.

We are digital communicators, specialists in marketing, social media, brand, digital training and communications. Strategic, system-wide thinking is what we do best. Social Good uses digital channels, data, insights and knowledge to make the best decisions for you. With 18 years experience, we cover a wide range of knowledge including climate change, kaupapa Māori, behaviour change, and empowering people online through our custom workshops. We love work that has a positive impact on our people, the planet, and communities. 

“We selected Social Good to help us improve our understanding and skills for utilising Facebook and Instagram to market our products. This appointment has been a real game-changer for us.

The expertise of Katie and her team has significantly elevated our online presence, resulting in a very noticeable boost in engagement, brand awareness and visibility”

Gordon Little-Tito
Chief Executive Officer, Natures Therapeutics

“Social Good has provided expert social media services and professional development for team members.

This has helped us improve and refine our social media so that more New Zealanders understand how to protect themselves and the environment.”

Marina Skinner
Team Leader External Communications,
Environmental Protection Authority Te Mana Rauhī Taiao

“We engaged Social Good to help us create a new social strategy. Katie led an inspiring session, sharing her extensive knowledge of social media and audience strategy. We have definitely seen an increase in engagement on our social channels since we started embedding her recommendations and cannot thank her enough for her mahi.”

Julie Warmington
Manager Marketing and Communications – Poutaki Whakapāpā 
Ngā Taonga Sound & Vision

Mahi | Our Work

Toi Whakaari

Toi Whakaari

Our mahi: Social Good were pleased to work with Toi Whakaari in 2023 to support their recruitment campaign for 2024. We developed a social media plan with a focus on the different qualifications.  Alongside the core course content, we proposed a student-led content...

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Natures Therapeutics

Natures Therapeutics

Our mahi: We’re not usually in the business of product promotion but when the kaupapa aligns, we are in! Natures Therapeutics is a pakihi Māori selling beautiful, locally made rongoā Māori and other skincare products. They had done really well during Covid but now...

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NZ Drug Foundation

NZ Drug Foundation

Our mahi: With two staff members away, Social Good provided step-in support to NZ Drug Foundation. We helped with with content creation, managing their online community and refining their digital strategy. Our favourite thing was creating a viral TikTok for their harm...

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Kupu Hou

Kupu Hou

He aha te kupu Māori mō climate change? What is the Māori word for climate change? Recently, we had the privilege of finding the answer to this question through our work developing kupu (words) for the building regulatory system at the Ministry of Business, Innovation...

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Celebrating Māori Excellence in Digitech

Celebrating Māori Excellence in Digitech

Te Hapori Matihiko is a community for Māori in Digital and Tech, striving to increase Māori representation in the industry, grow capabilities and celebrate Māori who do amazing things in Digitech. Te Hapori Matihiko’s community is growing and thriving through monthly...

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MBIE and Motu

MBIE and Motu

Motu and MBIEA guide to just transitions for communties in Aotearoa The guide: A guide to just transitions helps communities confront the major environmental and social channels Aotearoa New Zealand is facing. The guide was developed through an inclusive process. The...

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Local Government NZ

Local Government NZ

Local Government New ZealandSocial Media Training Problem:  Councillors involved LGNZ were needing more confidence in utilising social media as part of their mahi, and knowing how to engage with the online community effectively. Our mahi: Social Good delivered a...

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Community Governance

Community Governance

Community Governance Web Content, Systems, Social Media, MarketingSocial Good was fortunate to be engaged with Community Governance from the start.  Community Governance supports not-for-profit boards with tools and resources to govern well. We support with:  Content...

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Meta Community Trainer

Meta Community Trainer

Meta | Facebook Workshops and Training Katie Brown is a trained Community Trainer for Meta in New Zealand and as part of this, has supported Meta / Facebook in delivering workshops across Aotearoa including:  A partnership between Facebook and Whariki, the Māori...

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Te Hapori Matihiko

Te Hapori Matihiko

Te Hapori Matihiko Funding, Leadership, Project Management, Social Media, Communications, MarketingTe Hapori Matihiko is a community for Māori in Digital and Tech. It was founded in 2022 by Lee Timutimu (Arataki Systems) and Katie Brown (Social Good). Katie and Lee...

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WANT TO KNOW MORE?

If you’d like to chat about your project or mahi that we could help with, get in touch!

LEARN ABOUT OUR SERVICES

We provide a range of services including Strategy, Content, Community Management, Marketing Campaigns and Training.

Address

Lower Hutt, Wellington 

Phone Number

021 945 935