Our kaupapa / what we’re about

 We believe in mahi that matters.

We believe that social business can be a force for good. We use our experience to create work that has a positive impact on people, the planet and communities. We believe in creating deep connections through our work. 

We are digital communicators, specialists in marketing, social media, digital training and communications. Social Good uses digital channels, data, insights and knowledge to make the best decisions for you and your business. 

We can do the small jobs and the tricky, complex ones.  We offer free training to not-for-profit organsations. 

Here’s some of what we can do and if we can’t do it, we will connect you with someone who can. 

DIGITAL & SOCIAL CONTENT

Create concepts, strategy and delivery of digital content. Includes images and short video. 

TRAINING & WORKSHOPS

Training and workshops tailored to your team’s needs. Examples: Digital content that gets results, Social media for behaviour change, Social media basics/intermediate/advanced.

DIGITAL COMMUNICATIONS

Cross channel strategy, approach and delivery. Includes: media, social media, crisis communications. 

WRITING

We’ll write key messages, web content and social media posts that reach your audience. 

MENTORING

1-1 mentoring and training on digital communications, social media, management. This is a good option for developing staff. 

SPEAKING & EVENTS

Experienced speaker on specialist topics like social media, crisis communications and behaviour change marketing. 

picture of katie brown

KATIE BROWN

SOCIAL MEDIA & DIGITAL COMMUNICATIONS SPECIALIST

Raukawa, Ngāti Whatua

A digital native and strategic communicator specialising in social media and digital channels. Problem solver, innovator and creator.

My experience has always been in digital channels with my career starting at Trade Me. I’ve worked for a web design agency creating websites and apps, then at ACC created NZ Government’s first full-service social media team. I’m particularly proud to have led the complete rewrite of ACC’s website, going from 10,000 pages to around 1,200 highly visited pages. In my time at ACC, I led the delivery of over 300 behaviour-change campaigns on digital channels. Since creating my own consulting and contracting business, I’ve worked with:

Ministry of Health, Ministry for the Environment, Ministry of Justice, Haines Attract, Habit, NIWA, Massey University, Hutt City Council, Porirua City Council, Rugby New Zealand, Te Ora – Māori Health Practitioners, Whāriki Maori Business Network, Oranga Tamariki, Internet NZ, Our Energy, Te Papa Venues and many more. 

Most recently, I led the digital communications for the All of Government response to COVID-19 for New Zealand. 

I believe in ethical marketing and my approach to marketing and communications always starts with the audience. I am always up for a coffee, let’s talk! 

E: KATIE@SOCIALGOOD.CO.NZ
P: +64 21 945 935

picture of katie brown

ROVANIA NAIDOO

BRAND AND MARKETING STRATEGIST

As a believer of cause and a seeker of social change, I am a true advocate for Social Marketing that is designed to create a meaningful social impact – ideas and strategies that are human-centered and balanced with hearts and smarts.

I can help strengthen your brand by:

– Developing and refining your Brand Strategy
– Auditing your Brand Positioning
– Defining your Brand Values
– Profiling your Audience Segments
– Developing an effective Channel Strategy
– Developing an impact-led, innovative Marketing Strategy
– Mentoring future Marketing leaders in your teams

E: ROVANIA@SOCIALGOOD.CO.NZ
P: +64 21 231 5497

CONTACT