creators, thinkers, doers

what we do


We are a growing collective of thinkers, creators, makers and celebrators.

We use data, insights and knowledge to make the best decisions for you and your brand. We can do the small jobs and the tricky, complex ones.  

Why Social Good? Our mission is to leave the world a better place through our work. We do social media and digital communication well but we also want to offer free training and support to non-profit organisations that need it. Work some, give some. 

Here’s some of what we can do and if we can’t do it, we will connect you with someone who can. 


Create concepts, strategy and delivery of digital content. Includes images and short video. 


Training and workshops tailored to your team’s needs. Examples: Digital content that gets results, Social media for behaviour change, Social media basics/intermediate/advanced. >>


Cross channel strategy, approach and delivery. Includes: media, social media, crisis communications. 


We’ll write key messages, web content and social media posts that reach your audience. 


1-1 mentoring and training on digital communications, social media, management. This is a good option for developing staff. 


Experienced speaker on specialist topics like social media, crisis communications and behaviour change marketing. 



Ngāti Raukawa, Ngāti Whatua Ōrākei

A digital native and strategic communicator specialising in social media and digital channels. Problem solver, innovator and creator.

My experience has always been in digital channels with my career starting at Trade Me. I’ve worked for a web design agency creating websites and apps, then at ACC created NZ Government’s first full-service social media team. I’m particularly proud to have led the complete rewrite of ACC’s website, going from 10,000 pages to around 1,200 highly visited pages. In my time at ACC, I led the delivery of over 300 behaviour-change campaigns on digital channels. Since creating my own consulting and contracting business, I’ve worked with: Ministry of Health, Ministry for the Environment, Ministry of Justice, Haines Attract, Habit, NIWA, Massey University, Rugby New Zealand, Te Ora – Māori Health Practitioners, Oranga Tamariki, Internet NZ, Our Energy, Te Papa Venues and many more. 

Most recently, I led the digital communications for the All of Government response to COVID-19 for New Zealand. 

I believe in ethical marketing and my approach to marketing and communications always starts with the audience. I am always up for a coffee, let’s talk! 

P: +64 21 945 935