kaupapa / Values

Social Good creates great digital communication, where ever you need to be. We believe in doing work that makes the world a better place. Protecting our planet and caring for its people. Through our work, we are able to gift workshops, training and advice to those groups that need our expertise, but don’t have budget for it. Groups that qualify for this must be:

– Not-for-profit

– Working in one of the following social good areas: environment, climate change, mental health, homelessness, social housing or child poverty.

If you don’t fit one of those, please still get in touch. We’ll be able to help.

picture of katie brown



Ngāti Raukawa, Ngāti Whatua Ōrākei

A digital native and strategic communicator specialising in social media and digital channels. Problem solver, innovator and creator.

My experience has always been in digital channels with my career starting at Trade Me. I’ve worked for a web design agency creating websites and apps, then at ACC created New Zealand Government’s first full-service social media team. I’m particularly proud to have led the complete rewrite of ACC’s website, going from 10,000 pages to around 1,200 highly visited pages. In my time at ACC, I led the delivery of over 300 behaviour-change campaigns on digital channels. Since creating my own consulting and contracting business, I’ve worked with: Ministry of Health, Ministry for the Environment, Ministry of Justice, Rugby New Zealand, Te Ora – Māori Health Practitioners, Oranga Tamariki, Internet NZ, Our Energy, Te Papa Venues and many more. 

Most recently, I led the digital communications for the All of Government response to COVID-19 for New Zealand. 

I believe in ethical marketing and my approach to marketing and communications always starts with the audience. I am always up for a coffee, let’s talk!

P: +64 21 945 935