kaupapa / Values

Founded by Katie Brown, Social Good was created to use our skills to do good, both paid and unpaid. We balance our time between paid work (consulting, contracting and delivering training) and running free training sessions for for non-for-profits.  We also gift pūtea and time to different non-for-profits, including Common Unity, Kōkiri Marae Pataka Kai and Ronald McDonald House. 

If you’re a not-for-profit and would like some social media training, get in touch. 


picture of katie brown



Raukawa, Ngāti Whātua 

A digital native and strategic communicator specialising in social media and digital channels. Problem solver, innovator and creator.

My experience has always been in digital channels with my career starting at Trade Me. I’ve worked for a web design agency creating websites and apps, then at ACC created New Zealand Government’s first full-service social media team. I’m particularly proud to have led the complete rewrite of ACC’s website, going from 10,000 pages to around 1,200 highly visited pages. In my time at ACC, I led the delivery of over 300 behaviour-change campaigns on digital channels. Since creating my own consulting and contracting business, I’ve worked with: Ministry of Health, Ministry for the Environment, Ministry of Justice, Rugby New Zealand, Te Ora – Māori Health Practitioners, Oranga Tamariki, Internet NZ, Our Energy, Te Papa Venues and many more. 

Most recently, I led the digital communications for the All of Government response to COVID-19 for New Zealand. And, I’ve been on tour with Facebook and Whāriki – Māori Business Network running digital training for Māori businesses across Aotearoa. 

P: +64 21 945 935