Technology has become an integral part of our daily lives, transforming the way we do business, interact with others, and even preserve cultural knowledge. In a recent interview with co-founder of Rugby Bricks and K&J Growth, Kale Panoho, we delved into the fascinating realm of Artificial Intelligence (AI). Specifically, we explored how AI can drive growth, enhance productivity, and even contribute to social good. Let’s discover the potential of AI in various domains.

The Power of AI Unleashed: From Growth Marketing to Social Good

Panoho kicked off the conversation by introducing his digital agency, K&J Growth. With a knack for growth marketing, K&J Growth has worked with renowned companies like TikTok, Rock Nation, Microsoft, and even the New Zealand government. Panoho highlighted their phenomenal achievement of helping TikTok scale to nearly a million downloads worldwide – a testament to the power of effective digital marketing strategies.

But what makes TikTok such an addictive platform for both marketers and users alike? Panoho praised TikTok’s algorithm as an effective tool for precisely targeting specific audience groups based on their interests, including Māori creators. He pointed out how TikTok played a vital role in spreading vaccine campaign content, thanks to its accurate and powerful targeting capabilities. The ability to build user profiles based on interests and leverage creator targeting for advertising campaigns has made TikTok a game-changer in the marketing world.

Furthermore, Panoho discussed how AI can revolutionise content creation. He highlighted how his e-commerce business, Rugby Bricks, used AI and automation to scale their content creation process. Through a tool called Cody, Rugby Bricks trained an AI bot to generate blog post content for their website. The result? A significant increase in search traffic and conversions, all at a cost of just four cents per visitor.

Unleashing AI – The Transformative Power for Businesses and Communities

While harnessing AI has proven to be a game-changer for businesses like Rugby Bricks, Panoho believes that AI can be a transformative tool for Māori businesses and communities as well. He envisions AI as a catalyst for efficiency and productivity, enabling Māori businesses to generate more profits and create positive outcomes for their communities.

By automating repetitive tasks, AI can free up human resources to focus on more meaningful work, ultimately contributing to the overall growth and development of Māori businesses. Panoho emphasised the importance of generating capital through tech and reinvesting it into supporting Maori initiatives. From sponsoring startup accelerators to contributing to clubs and supporting cultural events, the potential for AI to empower Maori communities is immense.

The Ethical Considerations and Challenges of AI Implementation

While AI holds tremendous potential, it also comes with its own set of challenges and ethical considerations. Panoho stressed the importance of ensuring the safety and security of data when implementing AI. He advised using only your own data to minimise potential risks and ethical implications. Additionally, Panoho cautioned against training AI models on biassed data, which can result in distorted or inaccurate representations of certain cultures or groups.

An important aspect of ethical AI implementation, according to Panoho, is to consider the authenticity and representation of different cultures or groups. He stressed the need to involve communities when generating AI-generated images or content to ensure accuracy and avoid scepticism or cultural appropriation. While AI can automate processes and increase productivity, certain tasks and interactions still require a human touch and authenticity.

AI for Shaping a Better Future

Panoho went on to share how AI can support nonprofit organisations and fundraising initiatives. By analysing past data, AI can generate relevant and impactful content for fundraising events, such as blog posts, videos, and promotional materials. Chatbots powered by AI can provide support and answer questions from potential donors, further enhancing the efficiency of fundraising efforts.

He also emphasised the importance of being open to failure when implementing AI and testing its potential. While the risks and challenges are present, the gains can be significant for those willing to explore and leverage AI’s capabilities. The possibilities of AI for personal knowledge gathering, interpretation, and content creation are vast, but caution should be exercised when publishing or disseminating the information obtained.

Embracing AI for a Brighter Future

The conversation with Kale Panoho shed light on the immense potential of AI for businesses, communities, and social good. From growth marketing strategies to preserving and transmitting cultural knowledge, AI has proven its transformative power. While challenges and ethical considerations cannot be overlooked, the benefits of embracing AI are undeniable.

As technology continues to advance at a rapid pace, it is crucial for businesses, nonprofits, and communities to harness its capabilities responsibly. AI can pave the way for efficiency, productivity, and sustainable growth, shaping a better future for all. Let’s embrace the power of AI and leverage it to create positive outcomes while ensuring that human touch and authenticity remain at the core of our endeavours.

In this blog post, we explored the insights shared by Kale Panoho regarding the power of AI in driving growth, enhancing productivity, and contributing to social good. Panoho’s experiences with K&J Growth and Rugby Bricks showcase the transformative impact of AI in various domains. However, it is important to navigate the ethical considerations and challenges associated with AI implementation. By harnessing AI responsibly, we can create a brighter future that combines technology with human authenticity and empathy.

*This article has been created by AI programme transcribing a Zoom call between Kale Panoho and Katie Brown.