recent work

Led the All of Government response to COVID-19 on social media channels: Unite against COVID-19 

This included leading a team of 10, writing content, reporting, delivering.

See more:

Facebook, Twitter, Instagram, LinkedIn.

Articles about the response:

NZ ranked first in world for Covid-19 communications.

Coronavirus campaign a masterclass in communications. 

Created the first full service social media team in NZ government at ACC New Zealand. We went from not connecting to being everywhere Kiwis wanted us to be.

As part of this, I started the Government Social Network (GSN) – a group of social media, marketing and digital specialists working in New Zealand government. The GSN allows specialists to share knowledge & build skills 

Created ACC’s first bilingual television ad with Maori TV. Led the creative concepts and delivery of multi-platform content for Game of Bros, Toa Hunter Gatherer and sports commentary.

Led communications and social strategy for School of Hard Knocks reality show (Maori TV and TVNZ). 

Secured funding for the programme in Whakatane for two years through the Provincial Growth Fund.

Led the complete rewrite of content on – only creating content our audience told us they wanted (reduced content from 10,000 pages and docs to 1,200)

As a consultant, I have worked with both private and public businesses like Oranga Tamariki, HainesAttract, Internet NZ to built internal capability and systems. I’ve built social media plans for NIWA on the National Science Challenges and provided strategic content planning for Ministry of Health.

During the 1080 milk crisis, I was Social Media Manager in the all of government response. Careful management resulted in the public feeling assured and informed.

Speaker at Maori in Business workshops, NZ Social Media Conference, Sustainable Seas Conference, NZ Content and Communities Conference.