Our mahi:

Social Good were pleased to work with Toi Whakaari in 2023 to support their recruitment campaign for 2024. We developed a social media plan with a focus on the different qualifications.  Alongside the core course content, we proposed a student-led content campaign, where students would create videos sharing their experiences at Toi Whakaari. This proved to be a great success! The results showed a significant increase in views for Toi Whakaari’s reels on Instagram and their TikToks. We also ran a paid campaign focused on generating leads. This was successful with hundreds of new potential students expressing interest.