Workshops and Coaching

Social Media and Digital Marketing Workshops, Training and Courses.

If you are looking for a course to increase your skills in using digital channels, look no further. I’m running a series of short workshops for both beginner and intermediate levels to:

  • Build confidence in using all social media channels
  • Decide which channels you should be on
  • Understand how to create content your audience will love
  • Create digital strategies that deliver on your goals
  • Learn what and how to measure on digital channels to show ROI or behaviour change
  • Streamline what you deliver to save you time
  • Know how to budget and create cost-effective campaigns

Attendees will spend time on their own content and strategy. They will also spend time ‘on the tools’ to learn the tricks behind each channel to save them time. Whatever your message is, I’ll help you deliver it in the best way  possible.

“Katie is a creative and divergent thinker, knows digital, content creation and social media inside out” – Cristina, Marketing Manager 

I have 15 years experience in this field, working with government, businesses and not-for-profits. I’ve worked at a strategic level, designed creative concepts, delivered hundreds of campaigns across multiple platforms for multiple clients. I have the depth of hands-on experience as well as leading teams in delivering on their goals.

My workshops are small to allow for maximum one-to-one advice and there’s time before and after the sessions for specific questions.

Check out more of my experience. If any of this sounds good to you, sign up. I’d love to share my knowledge with you and help you take your business to the next level!

Maximum of 10 people in each workshop.

Workshops

I am taking bookings for custom workshops. Just get in touch if you’re interested.
Cost – $399+ GST per person or free if you are a non-profit/charity.

I am based in Wellington, but run workshops throughout New Zealand. If there is demand (5 or more attendees) I will arrange an event in your location.

Social Media and Digital Marketing

Get up to speed on the latest social media and digital platforms to grow your business or deliver your message. You’ll look at all digital channels including Facebook, Twitter, LinkedIn, Instagram and websites. Through a mix of best practice expertise, case studies and hands-on exercises, you’ll leave equipped with a framework for your business which delivers on your goals.

You’ll learn:

  • Social media fundamentals: the latest platforms, their use and audiences. Tools for management.
  • Digital trends and predictions: the global context and things to plan for
  • Content strategy, planning and creation: a strategic approach on what to deliver, when and how to create it
  • Promoted campaigns: how to plan and run paid campaigns that change behaviour or reach the target audience includes: influencer marketing.
  • Measurement: what to measure to show engagement, ROI or behaviour change
  • Risks: how to manage trolls, crises and high-risk content

Content is tailored to the needs of the attendees. If there is specific material that attendees would like covered, this will be added in where possible.

Available sign up dates:

In-house – you choose date

Maximum of 10 people in class.