Get to know our Kaiwhakahaere, Zoë and discover what drives our Social Good team. This is a blog series to get to know our team a little more so you know who you’re working with ✨💚

Kia ora Zoë! can you please introduce yourself:

Ko Zoë tōku ingoa. He uri tēnei nō Kāi Tahi me Awarua.

I am a digital marketing specialist from Ōtepoti. I care about supporting positive kaupapa that has a direct impact on our communities.

What’s your background?

I have a Bachelor of Arts, majoring in Media Communications and minoring in Art History/Visual Culture from Otago University and Aarhus University. After graduating I wanted to expand on my design skills so I got a Postgraduate Diploma in Graphic Design with distinction from Otago Polytechnic. I have spent the past few years in the digital marketing space in strategy and design roles.  

My role at Social Good is to support kaupapa with their digital marketing efforts. This involves crafting strategies, executing campaigns, and designing assets. My work covers several platforms, with Meta, LinkedIn, X, and Google being the primary channels I work with.

What are your reasons to work in this space?

I love working in digital marketing, it is a space that is always evolving and expanding which keeps things exciting. I already spend a lot of time on social media so working in this area feels like second nature. Plus there is a really nice balance of creativity with strategic thinking in this mahi. 

What gets you up each day?

The people! I get to work with an incredible team of wāhine Māori who produce amazing work and are a joy to be around. Being part of a kaupapa Māori team has been a real game changer for me that I am extremely grateful for.

Also, I get to work closely with our clients who are passionate about their mahi and I am able to come in to help them to amplify that. I love seeing the growth in both results and confidence among our clients in digital spaces. It is really rewarding to be working with positive kaupapa and supporting them to succeed in digital spaces.

Any social media advice?

Start by becoming a user yourself. If there’s a buzz about a particular platform, take the time to immerse yourself in it. Take note of what content people are really engaging with, where there are gaps and if your target audience is already using that platform. Scrolling through and engaging with content is a valuable research practice.

When it comes to running paid campaigns on socials or Google, it isn’t a ‘set-it and forget-it’. You should regularly be checking in to see how it is performing, checking if your targeting is reaching the correct audience, if it is showing where you want it to, if people are finding the creative engaging ect. Making those adjustments and tweaks can enhance the impact of your campaigns.